Flywheel Growth

Usability Insights at the Speed of Product

Flywheel is building the future of UX research—where smarter beats harder.

Why Does Usability Testing Still Feel Broken?

Because traditional testing was built for labs, not for fast-moving teams.

Enter Flywheel

Flywheel exists because product teams deserve better—faster, sharper, more actionable insights that keep pace with how modern software is built.

Meet Your Always-on UX Research Assistant

The Flywheel Growth UX Agent doesn’t just look at your product—it uses it like a real human would… then thinks like a senior UX researcher.

Why it matters

This is the only AI agent designed to combine automation with real UX expertise. The result: research you can trust, insights you can act on, and outcomes that give your team an unfair advantage.

Proven Results

Unlock the Power of the Flywheel UX Agent

Flywheel isn’t just handing you a tool—we partner with you to apply it where it drives the biggest impact. Our consulting model ensures every usability test, teardown, and report is grounded in your business goals and product context.

Frequently Asked Questions

Will this replace usability testing with people?

No—and that’s not the goal. There are still moments where testing with real users is essential, especially for emotional reactions, edge cases, or nuanced behavior. But for most day-to-day decisions, Flywheel gets you deep insight in a fraction of the time and cost. Think of it as your first pass: a fast, scalable way to uncover usability issues and validate ideas—so you only run deeper human testing when it truly matters.

How accurate are the insights?

Our insights are generated by a large language model fine-tuned on UX best practices, usability heuristics, and thousands of expert-level design reviews. This means the feedback you get is consistently structured, high-signal, and focused on action—not noise. While synthetic users don’t replace all human nuance, our approach offers 80–90% of the value of traditional studies in a fraction of the time.

What are AI-generated users?

AI-generated users are trained to simulate realistic human behavior within your product. Unlike traditional test participants, these users can be rapidly deployed, tailored to your target audience, and guided through tasks using natural, human-like interactions. They behave like real users—without the time, cost, or recruitment overhead.

How is this different from UserTesting.com or Maze?

It’s fundamentally different. Traditional tools require human testers and manual setup, which means recruiting, scheduling, and waiting days for results. Flywheel uses synthetic users and an AI-trained UX reviewer to deliver insights in hours, not weeks. No user panels, no project managers, no wasted cycles—just rapid, repeatable insight at a fraction of the cost.

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